Register and we'll email the link to download the presentations!
Since legalized adult-use (over 21) was introduced in January of last year, Retailers across CA have been meeting 100s of new customers each month, who are encountering marijuana products and retail for the first time. Women in their 40s, Seniors, and young Professionals are among the fastest-growing new buyer segments. Understanding the needs of this new buyer is the key to the long-term success: for many Retailers, adult-use/non-medical buyers now represent over 70% of their business!
Our panel of experts will be speaking about the New Customer, based on research and data trends: providing an understanding of what they want, what their needs are, and how to keep customers loyal and coming back!
Retailers, brands, and growers, attention: this is a look at where the market is going! Register and we'll email you the presentations.